JEEP ACTIVATIONS
When you champion one of the biggest brands in the world, you think big.
We took over NYC... or did we?
How do we let Jeep fans know that their favorite color is back?
You had to
be there.
​
Except not really. That's CGI. Earning over 2.5 million views in a week, our audience debated and celebrated the return of pink.
​
This is also my 15 seconds of fame. That's my voice muffled in the background. Mom, I made it.
Here's a scoop of Jeep Ice Cream.
How can we be the fan favorite at the Detroit Auto Show?
No, it's not metal flavored.
​
After we made a high-performing IG Reel about a made-up Jeep flavored ice cream, our team made it real.
​
We collaborated with Milk & Froth to create 3 custom flavors: 4xe, Mud Terrain, and Snazzberry.
​
Free samples anyone? We set up shop at the Detroit Auto Show (NAIAS). Rumor has it secret service picked up a cup of "Mud Terrain" for ice cream loving President Joe.
People agreed - adventure tastes good.
The 4 for $4 for 4x4s.
How far would you go for a great deal?
This is my favorite idea that never happened.
Miles deep into "Hell's Revenge," the most extreme off-roading trail in Moab, there would be a lone Wendy's drive thru waiting.
Who dare goes on a Wendy's 4 for $4 run? Only the bravest and most capable Jeep 4x4 drivers.
Despite Wendy's and Jeep being on board, the activation fell through last minute due to the decision to move towards the $5 Biggie Bag Meal Deal instead. Damn inflation!
